Specialized Therapy and Related Services (STARS) is a start-up that was in need of brand development to stand out in their crowded market of similar service providers. The quality of materials produced for STARS also needed to accurately reflect the quality of the services their clients could expect from them. Since STARS offers specialized services for early childhood development, the logo incorporates a parent and child to represent that relationship to their audiences.
Once branding was in place, we worked with the STARS staff to develop a website that married the company’s experience and professionalism with their fun and unique look – highlighting photos of their team in action, and giving parents and caregivers a wealth of information about the services provided. The site has been flexible enough to grow with the company as new services are added.